DSW Logo Redesign Concept

Created a logo redesign concept for DSW that explores a stronger visual connection between the brand and its footwear focus. The concept integrates the shape and texture of a shoe sole into the logo to create a more recognizable and product-driven identity. The redesign aims to maintain the familiarity of the DSW name while introducing visual elements that reinforce the company's connection to shoes and retail. Through typography, shape, and texture, the concept creates a more distinctive and memorable brand presence